Promotional items or promotional products refers to articles of merchandise that are worn in marketing and communication programs. These items are habitually imprinted with a company's name, logo or slogan, and given away at trade shows, Promotional Products conferences, and as part of guerilla marketing campaigns. These cash flow are also referred to by the slang terms swag (probably from the British usage of the word meaning "stolen goods" or "loot"), or tchotchke (derived from a Yiddish adage meaning "trinket").
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In 1904, twelve manufacturers of promotional items got together to found the first dealing association for the industry
- That organization is now known as Promotional Products Association International, which currently also-ran extra than 7,500 global members.